I engaged with stakeholders and performed a thorough competitor analysis to gain insights into the product and create the website's structure. Utilizing the findings, we created the website information architecture.
There were limitations regarding blocks and animations in the platform on which the site was deployed. After generating various design options, we got the green light from stakeholders and began the detailed work of creating each page.
The new design not only reflects the company's commitment to simplicity and functionality but also incorporates features to meet the needs of our users in the crypto space.
In collaboration with the marketing team, we speeded up the site and improved conversion rates by 20%.
